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BERNINA 780 Sewing, Quilting, & Embroidery Machine (w/BSR standard)

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BERNINA 780 Sewing, Quilting, & Embroidery Machine (w/BSR standard)

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Superb sewing and embroidery

  • Extra-large: Oversized Embroidery Area
  • Endless Embroidery, including USB Connection
  • Large Embroidery Module included
  • BERNINA Stitch Regulator (BSR) included
  • BERNINA 9 Hook

BERNINA 780 with Embroidery Module - Create beautiful embroidery

Kazu Huggler for BERNINA

We are pleased to announce our partnership with Kazu Huggler. Belonging to a new generation of international fashion designers, she lives in Zurich, where she owns her own shop and fashion label, «KAZU». The daughter of a Japanese mother and a Swiss father, she grew up in Japan and Switzerland. Her designs are mostly inspired by traditional Japanese culture.

For the launch of the 7 Series, Kazu Huggler created an exclusive dress. She designed the fabric herself and produced it in Switzerland. The design features a crane—a traditional Japanese symbol that stands for luck and longevity. The cut is inspired by the traditional Japanese kimono.

Kazu Huggler


 Extended Freearm

Extended Freearm

The BERNINA 7 Series includes a meticulously engineered extended freearm with ten inches / 254 mm of space to right of the needle—plenty of room for big sewing projects. Large designs can also be embroidered on the oversized embroidery area. When needed, the BERNINA 780 can also be upgraded with a diverse selection of accessories.



Optimum visibilty and superb fabric feed. The innovative BERNINA Dual Feed tames hard-to-manage fabrics. Easy to engage when needed, the BERNINA Dual Feed tucks completely out of the way when it's not.

Tips and Tricks

Tips and Tricks

User-friendly features and intuitive navigation: the Sewing Consultant and built-in tutorials offer direct onscreen support and answers to your questions any time, day or night.

Endless Embroidery

Endless Embroidery

You can create mirror images, as well as rotate, combine or resize your designs right on the color touch screen. Personalize with decorative stitches or alphabets with embroidery patterns. Preview alternate color options on the touch screen and save them on your machine or on a USB stick. Use Absolute Check for perfect design placement.

Total Stitch Control

Total Stitch Control

The BERNINA 780 provides an exclusive level of stitch control. Whether altering the stitch length, stitch width, or needle position—or even creating combinations—the machine will remember the stitch details for you.

Embroidery Design

Large Selection of Stitches and Embroidery Designs

The BERNINA 780 offers hundreds of stitches, all of which are clearly categorized and easily accessible. In addition, there are over 130 built-in embroidery designs and 12 alphabets. Your own embroidery designs can also be quickly loaded via a USB connection.

Greater Sewing Pleasure

Greater Sewing Pleasure

The 7 Series machines respond to your needs. For example, the presser foot automatically lowers at the start of a seam and lifts again at the end. The machine will even cut the thread for you at the end of your seam or colour change. Also included is a practical extension table with ample space to hold your larger sewing projects.

BERNINA Stitch Regulator

The BERNINA Stitch Regulator (BSR)

The BERNINA 780 is equipped with the BSR function. The BSR foot provides high-speed free-motion stitching assistance with both straight and zigzag stitch options and it comes standard with the machine.


A World Premiere: The New BERNINA 9 Hook

With the launch of the 7 Series, BERNINA presents a world’s first, the BERNINA 9 Hook (B 9 Hook). Combining the two best hook technologies, the B 9 Hook is patent pending.

The new heart of the BERNINA machine features a novel, centrally-placed driver, which allows the B 9 Hook to run steady and quiet. The B 9 Hook sews high-precision stitches up to 9 mm in width with speeds up to a 1,000 stitches per minute. And the bobbin has 80 percent more thread capacity than our standard bobbins, allowing you to sew longer without interruption.

Finally, the B 9 Hook is made of high-quality materials that allow the thread to run smoothly with consistent tension.



Additional Information

  • Hook System: B 9
  • Maximum Sewing Speed: 1,000 stitches per minute
  • Length of Freearm to the Right of the Needle: 254 mm
  • Color Touch Screen
  • Sewing Light has 30 LED Lights
  • Maximum Stitch Width: 9 mm
  • Maximum Stitch Length: 6 mm
  • 11 Needle Positions
  • Sews in Every Needle Position
  • 2 Spool Holders
  • Semi-Automatic Needle Threader
  • Adjustable Presser Foot Pressure
  • Automatic Thread Cutter
  • Manual Thread Cutter
  • BERNINA Dual Feed
  • Memory 
  • Short Term/Altered Stitches
  • Long Term/Altered Stitches
  • Create and Save Stitch Combinations
  • BSR Functionality (Straight Stitch and Zigzag)
  • Start/Stop Button (Stitching without foot control)
  • Slide Speed Control
  • Upper and Lower Thread Indicator
  • Multi-Function Knobs
  • Changing Stitch Settings while Sewing/Embroidery
  • On-Screen Help
  • Sewing Tutorial
  • Creative Consultant
  • Personal Program
  • History Function (previously used stitch patterns)
  • Setup Program
  • Eco Mode
Sewing & Quilting Features
  • Directional sewing 360°
  • Sideways Motion Feed
  • Pattern Start/End Function
  • Connecting Stitches
  • Elongation
  • Security Function Program
  • Automatic Buttonhole Length Measuring System
  • Automatic Buttonhole
  • Manual Multi-step Buttonhole
  • Button Sew-on Program
  • 3 Darning Programs
Built-In Stitches
  • 1,306 Stitch Patterns, Including: 
    • 32 Utility Stitches
    • 15 Buttonholes (including eyelet)
    • 460 Decorative Stitches
    • 91 Decorative Sideways Motion Stitches
    • 33 Quilting Stitches
    • 28 Cross-stitch Programs
    • 52 Tapering/Skyline Stitches
    • 8 Sewing Alphabets
    • Monogram (with sideways motion)
Embroidery Features
  • Maximum Embroidery Speed: 1,000 stitches per minute
  • On-screen Editing of Designs: Mirroring, Scaling, Rotating
  • Embroidery Tutorial
  • Embroidery Design Format: .EXP
  • Mega Hoop Functionality
  • Jumbo Hoop Functionality
  • Freearm Embroidery
  • Personal Memory for Embroidery Designs
  • Word ART
  • Drag & Drop
  • Importing Stitch Patterns
  • Color Sequences
  • Cut Jump Stitches
  • Sequence Control
  • Basting
  • Endless Embroidery
  • Position Recall
  • DesignWorks Software & Tools compatible
Built-In Embroidery Designs
  • 130 Embroidery Designs, Including: 
    • 8 Alphabets
  • USB Connection
Included Feet
  • 10 Presser Feet Included
    • Reverse Pattern foot #1C
    • Dual Feed Reverse Pattern foot #1D
    • Overlock foot #2A
    • Buttonhole foot with slide #3A
    • Zipper foot #4D
    • Blindstitch foot #5
    • Jeans foot #8D
    • Open Embroidery foot #20C
    • Sideways Motion foot #40C
    • BERNINA Stitch Regulator
  • Embroidery Presser foot #26
Included Accessories
  • Standard Accessories
    • BERNINA Free Hand System (FHS)
    • Slide-on Free Arm Extension Table
    • Dust Cover
    • Accessories Box
  • Embroidery Accessories
    • Embroidery Hoop Large Oval with Template
    • Embroidery Hoop Medium Oval with Template
    • Embroidery Hoop Small Oval with Template
    • BERNINA embroidery software ArtLink (download at




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Meissner Complete Protection PlanProtect Your Investment

Meissner now offers a Complete Protection Plan that enables you to protect your investment and ensures that your sewing machine is always in top working condition.

Here are the benefits you will receive with our Meissner Complete Protection Plan:

“Bumper to Bumper” Protection for 3 Years*

100% of all repairs and maintenance associated with your machine, including the cost of all parts and labor. Service for the average sewing machine can cost you $169 - $299 for yearly maintenance as suggested by most sewing machine manufacturer’s. That’s up to $897 over just three years.

While it may be rare, parts do fail from time to time. And if it happens to your machine, the cost could be substantial. For instance, a new circuit board could cost almost $700. The Meissner Complete Protection Plan covers this unforeseen repair!

Unlimited Tune-Ups

Most sewing machine manufacturers recommend annual tune-ups for your sew­ing machine. Tune-ups range from $169-$299 (that’s up to $897 in three years). With the Meissner’s Complete Protection Plan, you can bring your machine in for unlimited tune-ups for three years!

100% Guaranteed Trade-in Value**

If you decide to upgrade to a new machine within 1 year, the MCPP guaran­tees that you will receive the full price of what you paid for the machine** as a trade-in value on the new, upgraded machine.***

Exclusive Discounts on Future Purchases 

A 20% discount on all in-stock notions and accessories is available exclusively for MCPP customers with your enclosed Meissner Advantage Card! Your Meissner Advantage Card is valid for one year following the purchase of your MCPP. Bring the card to any Meissner location and save all year long on thread, scissors, rulers and more!


*Valid only in the United States, and is void if the product is used commercially. It does not cover repairs necessitated by external causes such as, but not limited to: acts of abuse, damage in transport, fire, flood, storm or earthquake.
**Guaranteed purchase price of the machine less the retail value of any free merchandise that was given with the machine at time of purchase.
***Trade-in value is put toward the MSRP of the upgraded machine.

  • Free Classes with New Sewing Machine Purchases
  • On-Site Expert Repairs
  • Meissner Complete Protection Plan
  • Largest Showroom on the West Coast
  • Low Price Guarantee
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