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BERNINA 740 Sewing & Quilting Machine

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BERNINA 740 Sewing & Quilting Machine

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Comfortable sewing and embellishing

  • BERNINA Hook with 9 mm stitch width
  • BERNINA Adaptive Thread Tension
  • BERNINA Dual Feed
  • BERNINA Stitch Regulator
  • Simple, modern operation

BERNINA 740 - comfortable, intuitive, and inspiring


The BERNINA 740 won over Swiss designer Mathias Ackermann right from the start: "Working with a BERNINA has an inspirational effect on my designs. I love working with the BERNINA 740, and not just because of its well-engineered technology. Features such as the threader and the BERNINA Stitch Regulator thrill me to bits. What’s more, its versatility inspires me with new ideas, and its user-friendliness is simply brilliant. It also sews the finest fabrics, effortlessly".

The BERNINA 740 makes sewing dreams come true!




The heart of the BERNINA 7 Series features a novel, centrally placed driver, which allows the BERNINA Hook to run fast yet quietly. The BERNINA Hook sews high-precision stitches up to 9 mm in width with speeds up to 1,000 stitches per minute. The bobbin holds up to 70% more thread than standard bobbins allowing you to sew longer without interruption.

Extended Freearm for Big Projects

 Extended Freearm for Big Projects

The BERNINA 7 Series includes a meticulously engineered extended freearm with 10 inches of space to the right of the needle. Not only does the B 740 provide plenty of room for large sewing projects; with its 9mm stitch width, it’s also ideally suited for beautiful decorative stitching. Small sewing jobs such as inserting zippers are completed flawlessly. And as your ambitions grow, the B 740 can be further upgraded with a wealth of optional accessories. For instance, add the BERNINA Stitch Regulator (BSR), which guarantees consistent stitches when free-motion sewing and quilting no matter how quickly you move the fabric.

BERNINA Adaptive Thread Tension

BERNINA Adaptive Thread Tension

The BERNINA Adaptive Thread Tension, a BERNINA innovation, provides ideal thread tension for each and every stitch type, in any variation. The tension is electronically adjusted to the selected stitch width, length, speed, and needle position on each penetration of the needle into the fabric. The result is the finest stitching without pressing a button.



The innovative BERNINA Dual Feed tames hard-to-manage fabrics providing superb fabric feed and optimum visibility while sewing. Easy to engage when needed, the BERNINA Dual Feed tucks completely out of the way when it’s not.

Total Stitch Control

Total Stitch Control

All BERNINA 7 Series models provide an exclusive level of stitch control. Whether altering the stitch length, stitch width or needle position, the machine will remember the stitch details for you. Your personal settings can be saved and retrieved at will—and the USB connection even allows you to import and export stitches and stitch patterns or combinations.

Sew with Even Greater Ease

Sew with Even Greater Ease

The B 740 performs many tasks all by itself. The presser foot lowers automatically at the beginning of a seam. Threading is semi-automatic, and the thread is automatically cut when you reach the end of a seam. The standard package also features a practical extension table that makes working on all your sewing projects an absolute breeze.

New user interface

New user interface

User-friendly features and intuitive navigation: the Sewing Consultant and built-in tutorials offer direct onscreen support and instant answers to your questions.

Additional Information

  • BERNINA Hook Sytem
  • Maximum Sewing Speed: 1,000 stitches per minute
  • Length of freearm to the right of the needle: 10 inches
  • Color Touch Screen: 4.3 inches
  • LED Sewing Light: 30 LED lights
  • Maximum Stitch Width: 9 mm
  • Maximum Stitch Length: 6 mm
  • 11 Needle Positions
  • Sews in every needle position
  • 2 Spool Holders
  • Semi-automatic Needle Threader
  • Adjustable Presser Foot Pressure
  • Automatic Thread Cutter
  • 3 Manual Thread Cutters
  • BERNINA Dual Feed
  • BERNINA Adaptive Thread Tension
  • Memory
    • short term/altered stitches
    • long term/altered stitches
  • Create and Save Stitch Combinations
  • BSR Functionality (straight stitch and zigzag)
  • Start/Stop Button (stitching without foot control)
  • Slide Speed Control
  • Upper Thread Indicator
  • Multi-function Knobs
  • Changing Stitch Settings while sewing
  • BERNINA foot control with back-kick function
  • Needle Stop Up/Down
  • Drag & Drop
  • Bobbin winding while sewing/embroidery
  • On-Screen Help
  • Sewing Tutorial
  • Creative Consultant
  • Personal Program
  • Setup Program
  • Eco Mode
Sewing & Quilting Features
  • Pattern Start/End Function
  • Elongation
  • Security Function Program
  • Automatic Buttonhol Length Measuring System
  • Automatic Buttonhole
  • Manual Multi-step Buttonhole
  • Button Sew-on Program
  • 2 Darning Programs
Built-In Stitches
  • 800 Total Stitch Patterns, including
    • 200 Decorative Stitches
    • 29 Utility Stitches
    • 11 Buttonholes (including eyelets)
    • 23 Quilting Stitches
    • 21 Cross-Stitch Programs
    • 5 Sewing Alphabets
  • USB Interface for PC Connection
  • Import/Export Stitches and Stitch Patterns via USB
Included Feet
  • 5 BERNINA Precision Presser Feet Included
    • Reverse Pattern #1C
    • Dual Feed Reverse Pattern #1D
    • Buttohole foot with slide #3A
    • Zipper #4D
    • Open Embroidery foot #20C
    • BERNINA Stitch Regulator (BSR): Optional
Included Accessories
  • Dust Cover
  • Accessory Box




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Meissner Complete Protection PlanProtect Your Investment

Meissner now offers a Complete Protection Plan that enables you to protect your investment and ensures that your sewing machine is always in top working condition.

Here are the benefits you will receive with our Meissner Complete Protection Plan:

“Bumper to Bumper” Protection for 3 Years*

100% of all repairs and maintenance associated with your machine, including the cost of all parts and labor. Service for the average sewing machine can cost you $169 - $299 for yearly maintenance as suggested by most sewing machine manufacturer’s. That’s up to $897 over just three years.

While it may be rare, parts do fail from time to time. And if it happens to your machine, the cost could be substantial. For instance, a new circuit board could cost almost $700. The Meissner Complete Protection Plan covers this unforeseen repair!

Unlimited Tune-Ups

Most sewing machine manufacturers recommend annual tune-ups for your sew­ing machine. Tune-ups range from $169-$299 (that’s up to $897 in three years). With the Meissner’s Complete Protection Plan, you can bring your machine in for unlimited tune-ups for three years!

100% Guaranteed Trade-in Value**

If you decide to upgrade to a new machine within 1 year, the MCPP guaran­tees that you will receive the full price of what you paid for the machine** as a trade-in value on the new, upgraded machine.***

Exclusive Discounts on Future Purchases 

A 20% discount on all in-stock notions and accessories is available exclusively for MCPP customers with your enclosed Meissner Advantage Card! Your Meissner Advantage Card is valid for one year following the purchase of your MCPP. Bring the card to any Meissner location and save all year long on thread, scissors, rulers and more!


*Valid only in the United States, and is void if the product is used commercially. It does not cover repairs necessitated by external causes such as, but not limited to: acts of abuse, damage in transport, fire, flood, storm or earthquake.
**Guaranteed purchase price of the machine less the retail value of any free merchandise that was given with the machine at time of purchase.
***Trade-in value is put toward the MSRP of the upgraded machine.

  • Free Classes with New Sewing Machine Purchases
  • On-Site Expert Repairs
  • Meissner Complete Protection Plan
  • Largest Showroom on the West Coast
  • Low Price Guarantee
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